In previous years, July and August used to be the off-season for Chengrong Ultrafiltration Factory.
This year, however, the off-season seems not to apply to our factory during these two months, as we still have a large number of orders.
I guess this should be related to the fact that our peers have been extensively popularizing ultrafiltration knowledge on social media, which has led to an increase in the demand for ultrafiltration water purifiers.
This year, many of our peers have been creating videos to promote the strong capability of ultrafiltration water purifiers in filtering yellow muddy water. I believe many people have encountered such videos: simply submerge the water pump into a river, and the yellowish river water turns crystal clear instantly after being filtered by the pre-filter equipped with a micro-ultrafiltration filter element.
The young members of our team who are in charge of live broadcasts think that such a demonstration effect has a strong visual impact on the audience, so they also want to imitate this style when doing live broadcasts.
For the pre-filter, they wanna just demonstrate its effect of filtering yellow muddy water.
For the kitchen mineral-water-like water purifier, they will take a water cup and drink the produced mineral-like water directly.
I told my team: If sales were really this simple, we wouldn't have the opportunity to stand out in the market.
Open Douyin (TikTok), and you'll find that 100 out of 100 sellers of external pressure membrane water purifiers are doing the exact same thing. Moreover, their short videos are highly emotionally engaging; however, we are at a clear disadvantage when it comes to this aspect.
When 100 players in the market are all doing entry-level popular science, we can't be the 101st one to follow suit. So what should we do instead?
We should focus on explaining professional product knowledge, our product design concepts, our unique features, advantages, benefits, and the scale of our factory. We need to attract customers with professional content.
Why should we take this approach?
Because only by doing so can we highlight our differences and stand out from the competition.
There's another point to emphasize: our focus on the C-end market is to build our brand, not merely to sell products.
Behind the Chengrong Era brand stands Chengrong Ultrafiltration Factory, which has accumulated 18 years of experience in the pipeline ultrafiltration industry. What's more, our factory operates a full supply chain.
This ensures that we can achieve ultimate quality, manufacturing products in accordance with the top 1% standards in the industry. Additionally, with 18 years of accumulation, we inherently possess strong innovation and R&D capabilities, enabling us to conduct innovation and upgrades based on the pain points feedback by users.
The R&D of the pre-filter with micro-ultrafiltration and double hose clamps is designed to allow users to scrub the filter element with one hand while performing backwashing with the other. The reason for this design is that only in this way can impurities in the micro-pores of the external pressure membrane be cleaned out, restoring membrane flux, ensuring a good water usage experience for users, and extending the service life of the filter element.
We developed the intelligent spin-wash pre-filter with micro-ultrafiltration, because users reported that manual cleaning of filter elements is troublesome, while intelligent ultrafiltration products are too expensive.
The R&D of the kitchen terminal mineral-like water purifier is driven by the fact that most kitchen ultrafiltration water purifiers on the market use PS membranes.
PS membranes cannot filter bacteria and viruses in water. Only Chengrong Era's mineral-like water purifiers truly achieve the effect of removing 99.99% of particulate impurities, bacteria, and viruses in water while retaining minerals and trace elements essential for the human body.
Because Chengrong Era's mineral-like water purifiers have solved technical difficulties and water flow issues that other peers have no intention of addressing, it should be hard to find a second company in the industry that can do the same except Chengrong Era.
Therefore, our products are inherently built on the strengths of our peers.
Our manufacturing quality ranks among the top 1% in the industry, and our product design and functions are also at the leading level in the industry, even unique in the industry.
If we engage in entry-level popular science, we will lack competitiveness. Firstly, there are numerous peers doing such entry-level popular science, swarming the market. Secondly, our product prices are relatively high, so we have no price advantage.
The target customers of Chengrong Era are those who already have an understanding of external pressure membranes and internal pressure membranes, and also have high requirements for product quality.
Our customers are not novice users, but experienced ultrafiltration water purifier users. The reason they choose us is precisely because of the excellent quality of our products.
This principle is similar to buying a refrigerator: how could someone who has never used a refrigerator before purchase a high-end brand worth tens of thousands of yuan at the very beginning? Usually, they would choose a cheaper one that costs only a few hundred yuan, as long as it is functional.
Chengrong Era is a high-end brand, and our customers are people who value quality and pursue a good user experience. We need to attract them with our professionalism, unique features and advantages.
We cannot educate the market, nor are we good at it. The task of educating the market can be left to others. For Chengrong Era, it will already be a remarkable achievement if we can serve the top 2% of high-end users well.
Chengrong Era Ultrafiltration, Customers have No Worries
Rust-free for 10 years
Leak-free for 10 years
After-sales support for 10 years
Chengrong Mineral Water-like Water Purifier, Never Compromise on Quality
