We have recently received several inquiries from netizens asking about the relationship between ChengrongEra brand and Chengrong Ultrafiltration Factory.
Today, I am writing this article to clarify that ChengrongEra is the very first proprietary brand independently launched by Chengrong Factory in 2025.
Our original aspiration for establishing this brand is not driven by mere profit, but by delivering scientifically sound and effective household water purification solutions to end-users.
Chengrong Era’s business model is not transaction-oriented; instead, it is rooted in solving customers’ household water purification needs. The profits we earn do not come simply from selling products to customers, but from the tangible results our ultrafiltration water purifiers achieve, truly purifying the household water quality for our customers.
As a leading manufacturer in the industry, Chengrong Factory’s core strengths lie in technology, craftsmanship, and R&D. Therefore, ChengrongEra water purifiers are positioned for the TOP 2% of high-end customers, so we strive to achieve the TOP 1% industry standards in manufacturing quality, product functionality, and structural design.
Many people associate factory-direct brands with "affordable yet high-quality" offerings. However, in the manufacturing sector, there is no such thing as "superior quality at a low price", you will only get what you pay for. Quality relies on high-cost investments, functionality depends on sustained R&D input, and structural design is refined through years of practical experience and genuine feedback from end-users. Without sufficient investment, none of these goals are achievable.
The level of cost input determines the value of a product. That is why ChengrongEra refuses to engage in low-price wars with competitors. In our view, it is misleading to talk about "cost-performance ratio" with end-users. Most end-users are not professionals in the water purification industry; they have only a superficial understanding of the products. How can we expect them to grasp the nuances of manufacturing processes, raw materials, or semi-finished products, let alone product performance, which can only be truly experienced through long-term use?
Chengrong Era water purifiers do not boast about "cost-performance ratio", we stand for quality-to-value ratio.
Our positioning for ChengrongEra is clear: we will perfect the product quality and functionality of ChengrongEra water purifiers to match or even surpass first-tier brands, while optimizing structural design to maximize user convenience.
Among our frontline workshop workers, over 80% are seasoned technicians with more than 6 years of hands-on experience, ensuring reliable and consistent product quality. Unlike many competitors that pursue diversified production, Chengrong Factory is not a "jack-of-all-trades" manufacturer. With a team of 280 employees, we have focused solely on the R&D and production of pipeline ultrafiltration water purifiers for the past 18 years, guaranteeing uncompromising quality and dependable customer service.
As people’s living standards improve, water purifiers have evolved from a non-essential item to a household necessity. Consequently, consumers are demanding higher standards for product quality and functionality—unlike the past, when access to tap water alone was considered satisfactory. For this reason, Chengrong Era will never compromise on quality. We are committed to delivering the best possible water purification experience to our users. Our goal is not just to ensure our products have a service life of at least 10 years, but to guarantee that even a decade from now, our manufacturing quality, product functionality, and structural design will still rank among the TOP 1% of the industry.
Why are all products under the Chengrong Era brand different from those of our peers?
The answer is simple: in terms of functionality, quality, structure, and design, we do not cater to superficial consumer preferences. Instead, we adhere to scientific principles to develop products that genuinely purify water and solve real problems for our customers.
Our 10-year brand promise is far from an empty slogan.
Chengrong Ultrafiltration, Zero Worries Guaranteed for Customers
10-Year Rust-Free
10-Year Leak-Proof
10-Year After-Sales Service
Chengrong Times Water Purifiers, Never Compromise on Quality
Self-Introduction:
I'm Zhuang Beikan, a Chaoshan native born in the 1970s and a grassroots entrepreneur with 18 years of experience.
Chengrong Ultrafiltration Factory has specialized in stainless steel pipe ultrafiltration for 18 years. With a team of 280 dedicated colleagues, we are committed to excelling at one core product. Recognized as a top 3 manufacturer renowned throughout the industry, we stand out as a rare one-stop supply chain provider in the pipe ultrafiltration sector—and few peers can match our full-chain capabilities.
Numerous domestic and international leading water purifier brands have ultimately chosen to partner with us, the reason is simple, only Chengrong Factory can really make them peace of mind.
In 2025, Chengrong Ultrafiltration Factory is proud to launch our own brand—ChengrongEra—marking our official entry into the C-end market. This strategic move allows us to get closer to end-users: I sincerely hope to hear your genuine product feedback, so we can continuously refine our offerings in terms of filtration functionality, structural design, and manufacturing quality. Above all, we aim to live up to the trust you place in ChengrongEra.
For any questions related to ultrafiltration technology or products, feel free to add my assistant’s WeChat or contact us via ChengrongEra’s official email.
TEL/Wechat: 159 8882 8791
(Ms. Liu Jinlu, Claire also, Assistant to Mr. Zhuang Beikan, In Charge of Foreign Trade Operations)
Email: chengrongera2025@outlook.com
