ChengrongEra is our proprietary brand launched in mid-2025.
Last year, my goal for ChengrongEra was to achieve the top 1% in the pipeline ultra-filtration industry in terms of manufacturing quality, product functionality, and structural design. But this year, I realize that’s not enough. In 2026, I aim to make ChengrongEra the global benchmark for industry peers. Only by targeting world-class premium brands can we truly build a standout brand.
Just a couple of days ago, I hosted a client seeking bulk purchases of whole house water filtration system. He found my video online, learned we’re a TOP 3 factory in the ultra-filtration water purification sector, and reached out directly. They’re undertaking a plumbing renovation project for an older upscale residential community, requiring pre-installed the whole house water filtration systems for every family, where all residents are high-end consumers.
I’ve emphasized countless times that, for whole-house water purification, the only water filter system that truly intercepts sand, rust, colloids, and other particulate impurities completely, making the water into crystal clear is the ultrafiltration water filtration system.
Initially, I didn’t fully grasp his needs, so I presented our best-selling products. To my surprise, he immediately settled on ChengrongEra whole house water filtration model and specifically requested a 316L stainless steel casing.
His words struck a deep chord with me: “Mr. Zhuang, We prioritize value for money over mere low pric. The ChengrongEra water ffilter you recommended is truly superior.”
As the saying goes: “Shoot for the top, and you’ll land in the middle; shoot for the middle, and you’ll end up at the bottom.”
ChengrongEra whole house water filtration system have genuinely achieved the top 1% industry standard in manufacturing quality, functionality, and structural design. I’m proud that through ChengrongEra, Chengrong Factory can deliver the highest-quality water filters to end-users.
For small and medium-sized factories like ours, a premium positioning is the only path to the future. The market is flooded with low-to-mid-range water filters, leaving consumers spoilt for choice. However, ChengrongEra’s production costs are significantly higher, so I’ve long wondered if end-users would accept our pricing.
But after the client emphasized they prioritize value over cheapness, quality over price, my concerns about pricing vanished almost entirely. In fact, I now believe being in the top 1% is far from sufficient; we should set the global standard for the industry.
World-class brand purifiers often start at ¥10,000, while ChengrongEra water filter are priced at just a few thousand RMB, offering a more competitive price point without compromising on quality. In fact, our quality exceeds that of many premium brands.
Take our stainless steel casing, the cylinder body is 1.45mm thick (vs. a maximum of 1.0mm for competitors), and the cover is 1.80mm thick (vs. a maximum of 1.2mm for competitors). Some so-called “304 stainless steel” products on the market don’t meet national nickel content standards, but the 304 stainless steel in the Chengrong factory is genuine, thick, and durable, ensuring optimal performance for a full 10 years.
While the stainless steel casing isn’t the core component of a water purifier, we still hold ourselves to the highest industry standards.
Our true competitive advantage lies in in-house R&D and production of ultrafiltration membranes. This allows our membranes to boast a service life of up to 5 years or more. Unlike most competitors who source membranes externally, Chengrong factory controls every critical link, from raw material formulas, production processes, quality control, to raw material origins. We know exactly how to guarantee the reliability of our ultrafiltration membrane cartridges.
Therefore, in 2026, I’m determined to make Chengrong Era the global benchmark.
I want every Chengrong team member to embrace this vision: “Aim for excellence beyond the best, and you’ll achieve true superiority.” We must strive for continuous upward improvement, only then will our efforts be recognized by customers and the market.
Chengrong Ultrafiltration, Zero Worries Guaranteed for Customers
10-Year Rust-Free
10-Year Leak-Proof
10-Year After-Sales Service
Chengrong Times Water Purifiers, Never Compromise on Quality
