ChengrongEra is the first independent brand launched by our Chengrong Ultrafiltration Factory in 2025.
As a full-supply-chain factory with 18 years of expertise in the stainless steel tubular ultrafiltration water filter sector, we are striving to enhance our marketing capabilities. However, every profession has its own expertise, and we firmly believe our core competitive edge lies in technology and R&D.
Rather than positioning ChengrongEra as a C-end brand that merely sells water purifiers, my vision is to leverage the ChengrongEra to deliver premium, science-backed water purification solutions directly to end-users.
Manufacturing quality is the "1”, no matter how advanced marketing, promotion, and sales strategies are, they are merely adding three "0"s after this "1". But if manufacturing quality is "0", all the subsequent "0"s become meaningless.
Yet the household water purifier market is precisely one that prioritizes marketing over quality. In theory, every household needs a water purification device, making it a vast market, and naturally, an extremely competitive one.
It’s just like cooking scrambled eggs with tomatoes, which is a famous dish in China, 99% of people know its basic recipe, but only a handful can make it truly delicious, even stunning.
The same applies to water purifiers. Their structure seems simple enough, just a filter element enclosed in a housing. But creating a purifier that ensures hygiene and safety, delivers effective filtration, boasts a long service life, prevents water leakage, and is easy to maintain, Such products are always in the minority in the market.
Given the scarcity of truly high-quality water purifiers, instead of complaining about the tough market environment, or blaming competitors for price wars that disrupt the market, I’d rather invest all my time in ensuring the quality of every water purifier that rolls off Chengrong’s production line. Marketing slogans can be copied, but achieving excellence in manufacturing quality requires genuine ingenuity and effort.
Why do I always emphasize the quality of Chengrong Times water purifiers? Because quality is the one and only aspect that we, as a full-supply-chain factory specializing in stainless steel tubular ultrafiltration, can control 100%.
In our industry, many competitors cut costs by using substandard 304 stainless steel, passing it off as genuine. These counterfeit 304 stainless steel materials cannot be detected by chemical testing solutions; only professional material composition analysis can reveal that the content of certain elements falls below national standards. For instance, national standards mandate that 304 stainless steel must contain 8%–10% nickel. However, some counterfeit versions only have a nickel content of 7.5%. They pass the solution test, but they are actually fake and non-compliant.
This is why end-users are often at a disadvantage, no one knows the product better than the manufacturer.
It is precisely for this reason that ChengrongEra will never compromise on quality, nor deceive ourselves as well as our customers. I cannot control whether my competitors use qualified 304 stainless steel, but I can guarantee that every piece of stainless steel pipe and sheet used in Chengrong’s production is genuine 304 stainless steel that meets national standards.
Household water purifiers have strict hygiene and safety requirements. That’s why every stainless steel housing produced by Chengrong undergoes 100% polishing, grinding, and high-temperature cleaning. In contrast, many of our competitors skip the cleaning process entirely, letting alone invest in building reclaimed water reuse systems to achieve 100% recycling of industrial wastewater.
Many people say Chengrong Factory is too rigid, too willing to spend money unnecessarily. "It’s just a water purifier," they say. "Why go to such extra lengths for quality?" But after 18 years in this industry, I’ve seen countless competitors driven out of business by customer complaints over poor product quality. I’ve also seen countless customers bid farewell to turbid natural water, thanks to Chengrong ultrafiltration water purifiers.
To me, ensuring quality is not an empty slogan. It is a solemn promise: "As long as Chengrong Factory exists, we will never shift responsibility for quality issues." Chengrong has stood the test of the market not only because of our quality, but also because of our respect for the market and our gratitude for customer trust.
Rather than making empty promises to customers, I’d rather take tangible actions for them.
I cannot control whether customers choose Chengrong Times water purifiers, but I can guarantee that the manufacturing quality, product functions, and structural design of Chengrong Times water purifiers are all among the TOP 1% in the industry.
For every customer who chooses Chengrong Times, I can promise this: what we are selling is not just a water purifier, but a proven, science-backed water purification solution refined from Chengrong Factory’s 18 years of hands-on experience.
Chengrong Times Water Purifiers, Never Compromise on Quality
Self-Introduction:
I’m Zhuang Beikan, a Chaoshan native born in the 1970s and a grassroots entrepreneur with 18 years of experience.
Chengrong Ultrafiltration Factory has specialized in stainless steel pipe ultrafiltration for 18 years. With a team of 280 dedicated colleagues, we are committed to excelling at one core product. Recognized as a top 3 manufacturer renowned throughout the industry, we stand out as a rare one-stop supply chain provider in the pipe ultrafiltration sector—and few peers can match our full-chain capabilities.
Numerous domestic and international leading water purifier brands have ultimately chosen to partner with us, the reason is simple, only Chengrong Factory can really make them peace of mind.
In 2025, Chengrong Ultrafiltration Factory is proud to launch our own brand—ChengrongEra—marking our official entry into the C-end market. This strategic move allows us to get closer to end-users: I sincerely hope to hear your genuine product feedback, so we can continuously refine our offerings in terms of filtration functionality, structural design, and manufacturing quality. Above all, we aim to live up to the trust you place in ChengrongEra.
For any questions related to ultrafiltration technology or products, feel free to add my assistant’s WeChat or contact us via ChengrongEra’s official email.
TEL/Wechat: 159 8882 8791
(Ms. Liu Jinlu, Claire also, Assistant to Mr. Zhuang Beikan, In Charge of Foreign Trade Operations)
Email: chengrongera2025@outlook.com
