What Customers Want in a Water Filter/Purifier Is Value for Money, Not Just a Low Price
Many affluent consumers are willing to pay a premium for imported branded water purifiers. They know these products boast first-line manufacturing quality and reliable performance, yet most of them cannot pinpoint exactly what makes these purifiers superior.
When it comes to water taste, major international brands are hardly distinguishable from many domestic counterparts. Most water purifiers on the market today are RO reverse osmosis purifiers, while ultrafiltration (UF) mineral-retaining water purifiers account for a relatively small share. All RO reverse osmosis membranes produce pure water, undoubtedly clean, but completely stripped of minerals and trace elements. And when comparing prices, domestic brands are definitely more budget-friendly.
Where exactly do imported premium brands outshine domestic ones? As a manufacturer specializing in ultrafiltration water filter and purifier, I’m not well-versed in RO reverse osmosis technology, so I’ll focus on ultrafiltration water filter systems.
First, raw material selection. Leading global brands maintain strict quality standards for raw materials. If they specify 304 stainless steel, it will be genuine 304 stainless steel that meets all industry criteria. They never cut corners by reducing the content of certain elements in the 304 stainless steel to lower costs—knowing full well that consumers can’t tell the difference. As an ODM and OEM partner for multiple world-leading water purifer brands, Chengrong Ultrafiltration Factory sources only food-grade 304 stainless steel plates and pipes. We verify material certificates from suppliers upon delivery and conduct random sampling inspections before warehousing. Few factories in the industry can match our rigor.
Second, quality management systems and inspection processes. Big brands have established their own standardized quality control frameworks and testing protocols. Even if they don’t produce the products in-house, they ensure consistent quality across their supply chains.
Take stainless steel cartridges as an example—they adhere strictly to the specified thickness. They never compromise by making the cartridges a few millimeters thinner to save costs, even if the difference seems negligible in daily use. That’s why top global brands always conduct rigorous factory audits before selecting an OEM partner. Despite the availability of cheaper manufacturers, they still choose Chengrong. In the field of pipeline ultrafiltration water filtration system, few factories can rival our standardized management practices—if any at all.
Third, filter cartridges. International premium brands mandate that filter cartridges must comply with NSF standards. Chengrong’s ultrafiltration membranes have passed SGS testing and meet NSF requirements—and we achieved this certification on the first try. What’s more, in terms of filter cartridge performance, Chengrong’s ultrafiltration membranes are virtually unrivaled domestically in toughness, strength, and anti-fouling capabilities. We once received a request from a brand partner to test our membranes with 200 tons of water, requiring a flow rate decay rate of no more than 30~40%. Impressively, our ultrafiltration membranes only saw a decay rate of 7~15%. Even the world’s leading brands have been won over by the quality of Chengrong’s ultrafiltration membranes.
These are just three key points, more details will be shared later.
The core message here is: a high-quality water purifier relies on robust equipment, advanced craftsmanship, cutting-edge technology, and stringent management as its foundational pillars. Improving quality by even one percent requires at least a three percent investment in costs. Therefore, superior quality comes with a corresponding price tag. The so-called "budget-friendly high value" is nothing but a marketing gimmick targeting price-sensitive consumers.
If affluent consumers were really paying a "fool’s tax" for premium products, why are they the ones getting wealthier—not us?
If what you want in a water purifier is value for money, not just a low price, then ChengrongEra Ultrafiltration Water Purifier is the ideal choice for both whole-house water purification and kitchen drinking water—guaranteed to be a risk-free purchase. Chengrong Ultrafiltration Factory ranks among the top three in the pipeline ultrafiltration water filter industry and is one of the rare full-supply-chain ultrafiltration manufacturers in the market. Multiple world-leading brands choose to partner with us precisely because of our exceptional factory management, reliable product quality, and outstanding service. We never cut corners, even on the smallest details that customers may never notice.
Chengrong Ultrafiltration, Zero Worries Guaranteed for Customers
10-Year Rust-Free
10-Year Leak-Proof
10-Year After-Sales Service
Chengrong Times Water Purifiers, Never Compromise on Quality
