For me, shooting videos and writing articles offers far more than just financial gains, it also keeps my mind young and active.
Writing articles allows me to constantly organize our core strengths and strengthen my beliefs. The firmer these beliefs are, the more thoroughly we can implement measures that enhance product quality in our daily production.
In manufacturing, you get what you pay for.
Pursuing higher quality means investing more in costs, and recouping those costs often takes a long time. For example, when we develop a new product, it’s common to spend over 100k RMB on mold opening and millions on overall R&D. Without a strong commitment to quality, making such decisions, let alone executing them, would be very difficult.
When I shoot videos, I share knowledge I consider "common sense." To my surprise, this has earned me lots of praise from netizens. They call me an "expert" or "teacher," which gives me a great sense of accomplishment.
Many people have gotten to know me, as well as our Chengrong Ultrafiltration Factory and the ChengrongEra brand, through my articles and videos. This familiarity gradually turns into trust. When they need whole-house water purification solutions, such as filtering turbid well water or yellow muddy water, they would think of me first. They trust that no matter what issues arise, I and the entire Chengrong team will resolve them properly, easing all their concerns.
This kind of gain truly brings me immense joy.
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I hold a firm belief, we humans should never stop working, and in fact, work becomes even more essential in our later years.
As we grow older, our sleep hours tend to shorten. Without work to keep us occupied, we easily feel bored and lose our passion for life.
Many people in my hometown have installed ChengrongEra’s pre-filter ultrafiltration water purifiers. Every time I go back home, seeing our products hanging on the walls of my fellow townsfolk’s houses fills me with immense joy!
Before I started shooting videos, many of them didn’t even know that external-pressure membranes could filter muddy yellow water. Back then, every time it rained, their water tanks would be filled with silt. Not only was cleaning the tanks a huge hassle, but more importantly, they had to travel far to fetch clean water whenever it rained.
Now, with our pre-filter installed, no matter how hard the wind blows or how heavy the rain falls—no matter how turbid the mountain stream water gets—the water in their homes remains clear and transparent at all times.
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Chengrong ultrafiltration factory has specialized in pipe ultrafiltration for 18 years, standing as a full-supply-chain factory that truly masters the core technology of ultrafiltration membranes. Our OEM/ODM business is now so mature that it requires little of my attention.
However, I’ve noticed rampant chaos in the C-end market. Many peers, lacking professionalism, often mislead consumers. This leads to poor product performance, and as a result, consumers give negative reviews to our entire industry.
I believe this must change. If consumers could master proper sewage discharge and backwashing methods, they would surely develop a better perception of ultrafiltration and marvel at its powerful capabilities in filtering yellow muddy water and whole-house water purification!
Thus, to rectify this chaos and truly bring quality products to those in need, I launched our factory’s first independent brand, ChengrongEra, in 2025, embarking on a new entrepreneurial journey.
We use the finest raw materials and adhere to the strictest process standards to push the manufacturing quality of ChengrongEra ultrafiltration water purifiers to perfection. Meanwhile, we upgrade functions and innovate product structures based on real pain points reflected by users.
Though the costs are high, I firmly believe it’s worthwhile! Every product under the ChengrongEra brand is manufactured to the top 1% standards in the industry. In terms of functionality and design, each model stands out from competitors, and I take great pride in that.
This also determines that ChengrongEra products cater to customers who value the quality of ultrafiltration water purifiers and are not price-sensitive. After all, our costs speak for themselves.
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Lately, several netizens have added me on WeChat asking if I have cheaper pre-filters. Truth be told, finding affordable options is easy, just go to e-commerce platforms, where you can even compare prices side by side.
My focus is solely on retailing ChengrongEra water purifiers. Every product we offer is manufactured to the top 1% standards of the industry. There’s no such thing as "excellent quality at a low price" here, only the principle of "you get what you pay for."
Since ChengrongEra positions itself as a high-end brand, our goal is to earn from the "pocket money" of those who value quality, not to convince people to spend their daily living expenses on an expensive pre-filter that may not even be a "must-have" for them.
What’s your take on this?
Chengrong Era Ultrafiltration, Customers have No Worries
Rust-free for 10 years
Leak-free for 10 years
After-sales support for 10 years
Chengrong Mineral Water-like Water Purifier, Never Compromise on Quality
