My First Live Streaming Experience and Thoughts on ChengrongEra

Every time I have a meeting with ChengrongEra Times, I always talk endlessly. But I’ve realized, there’s a huge difference between speaking off-camera and on-camera. If I don’t try live streaming myself, many of my suggestions won’t be truly effective.

As the saying goes, it’s always easier to be a critic than a creator. So today, I decided to experience live streaming firsthand. I originally planned to stream for an hour, but by the 40th minute, my mind went completely blank, so I ended the stream early.

Fortunately, my colleagues said I was full of energy, used rich body language, and exuded great confidence. The only issue was that my voice was too loud and cracked occasionally. I think this confidence comes from my knowledge reserve built through regular video shooting and article writing, plus the training from weekly meetings. Yet even with 18 years of industry experience and abundant expertise, I still blanked out in front of the camera.

So I told the young team members at ChengrongEra, Don’t rush, keep streaming for 100 days, and you’ll make tremendous progress. In fact, their current performance has improved by leaps and bounds compared to when they first started.

For me, with today’s performance, I believe I’ll progress faster with regular streaming. That’s why I plan to join ChengrongEra's live stream every Thursday for an hour. The outdoor test site I built for ChengrongEra ultra-filtration water purifier in my hometown is also a great chance, I’ll start streaming there on weekends when I’m free.

ChengrongEra water purifiers are just like my own children. I hope more people can discover them, but I’m also clear that our target customers are a niche group, about 2% of the market. They’re customers with personality, who have high requirements for product quality, including manufacturing standards, functions, and design.

My principle is: do my best with minimal expectations, as long as I live up to my customers and have no regrets for myself. I often say that the high costs of ChengrongEra water purifiers are an insurmountable barrier for the entire pipe ultrafiltration industry, and the same goes for end users of water purifiers.

But I still want to verify in the market: Can the several ultrafiltration water purification devices I developed from scratch, based on 18 years of pipe ultrafiltration experience and end users’ pain points, gain market recognition? In this era of sustained consumption downgrade, are there still customers willing to pay for quality, functions, and design?

I don’t know the answer yet, but I’ll try my best.

That’s the motivation behind my decision to start live streaming.

Chengrong Ultrafiltration，Zero Worries for Customers

10 Years Rust-Free

10 Years Leak-Proof

10 Years After-Sales Guaranteed

ChengrongEra Water Purifiers, Never Compromise on Quality

Mr. Zhuang Beikan, born in the 1970s, a Chaoshan native and a self-made entrepreneur with 18 years of startup experience.

Chengrong Ultrafiltration Factory has specialized in stainless steel pipeline ultrafiltration water purifiers for 18 years. With 280 colleagues, we focus solely on perfecting one core product. Renowned as one of the top 3 factories in the industry, we stand as a full supply chain factory rarely matched in the pipeline ultrafiltration water purifier sector. Many first-tier water purifier brands, both domestic and international, after extensive searches, ultimately choose to cooperate with Chengrong Ultrafiltration Factory, simply because we can make them zero worries.

In 2025, Chengrong Ultrafiltration Factory finally launched its own brand, ChengrongEra, and began entering the consumer market (C-end). This move brings us closer to end-users, we hope to hear their authentic usage feedback, and manufacture better and better UF water purifiers.

For any questions about ultrafiltration water purifiers, feel free to add my assistant Ms. Liu Jinlu on WeChat. I myself don’t understand English, but my assistant is highly proficient in both English and ultrafiltration.

Tel/Wechat of Ms. Liu Jinlu：15988828791 

Email: chengrongera2025@outlook.com