Today is Monday, the start of a week, so it also carries great importance.
This morning, I had a meeting with several young colleagues from ChengrongEra. I asked them to give a summary of their work over the past week, and at the same time, I shared the results of my experiment during my weekend trip back home.
At the end of the meeting, one of the young colleagues mentioned that during a live broadcast last week, a viewer left a message asking why ChengrongEra's products are so expensive. He said he was caught off guard by the question. He was eager to share all the knowledge he had with the customer, but he spoke too fast and too anxiously, as he was desperate to close the deal. Before he could finish, the customer left.
Professionalism is crucial in sales; otherwise, even good products will not sell well.
Take the cylinder as an example. The material we use is different from that of others. Some manufacturers use 201 stainless iron and pass it off as 304 stainless steel, but our 304 stainless steel is genuine food-grade 304. Moreover, this is just our minimum standard. For kitchen water purifiers and mineral water purifiers, we directly upgrade to 316L stainless steel, which is rarely seen in the industry.
Secondly, our cylinders have stronger pressure resistance. They can withstand more than 400,000 water hammer tests, while the national standard is only 100,000 times — that's three times higher. Our peers cannot achieve this, which is why our stainless steel cylinders can remain rust-free and leak-proof for ten years.
Furthermore, even for the same 304 stainless steel, when our stainless steel raw materials are sent to our factory for secondary processing, we polish both the inner and outer walls of the stainless steel pipes and conduct ultrasonic high-temperature cleaning. This is to remove secondary pollution on the surface of the stainless steel, ensuring it truly meets food-grade quality standards.
Since we produce ultrafiltration water purifiers, the materials of the purifiers themselves must also be 100% safe. However, our peers can hardly achieve the above standards because the cost is too high.
In addition, spinning is our proprietary process and control system, ensuring that the micro-pores on the membrane filaments are dense and uniform. Whether it is the hydrophilicity, anti-fouling property, toughness or strength of the membrane filaments, we are far above the industry average.
The higher price is not a premium, but a reflection of real costs. These costs are invested in improving product quality, extending service life, enhancing functions, optimizing design, and providing after-sales service.
Every ultrafiltration water purifier under ChengrongEra is different from other ultrafiltration equipment in the industry. This is because in addition to their manufacturing quality being among the top 1% in the industry, their functions and designs are also developed and upgraded in a targeted manner to solve the real pain points of end-users.
We should not follow the customer's train of thought blindly. Customers are laymen; they don't understand the product, so they can only compare prices. But we must be professional and clearly explain to customers where our costs are spent.
If after listening, the customer still thinks our products are expensive, there's no need to dwell on it — this is not our target customer.
We should devote our time and energy to serving customers who are willing to invest in our products.
Some customers may think our prices are high due to financial constraints and cannot afford them for the time being. If they have any questions, we can provide free answers to help them avoid pitfalls.
The market has always had a pyramid structure, and there are more than enough customers to serve. We can popularize knowledge about ultrafiltration water purifiers to all end-users, but we only need to close deals with the top 2% of target customers.
10 Years Rust-Free
10 Years Leak-Proof
10 Years After-Sales Service
ChengrongEra Mineral-Like Water Purification Devices— Never Compromise on Quality
