I have always adhered to one principle, if doing something doesn’t add value to us, it will detract from us, and in that case, it’s better not to do it.
There are many reasons why ChengrongEra focuses on the high-quality, high-price market.
One that has struck me most deeply lately is that, if we were to enter the mid-to-low-end market, we would not only let down our B2B clients but also lose our reason for existence, after all, Chengrong ultra-filtration factory are already the leading OEM/ODM factory in the pipeline ultrafiltration sector.
In the current market environment, if ChengrongEra were to get caught up in price wars, it would betray the original aspiration of our brand. We would become a burden to our clients, and eventually, those negative impacts would boomerang, inflicting greater harm on Chengrong factory.
By positioning ourselves in the high-end market and focusing solely on top-tier clients with strict quality demands, who account for roughly the top 2% of the market, we can optimize and upgrade our products’ functionality and design to the extreme. This allows us to provide end-users with the most efficient, time-saving, and labor-saving water purification solutions and devices, while setting manufacturing quality standards that peers worldwide will benchmark against ChengrongEra.
This approach not only highlights the strengths and capabilities of Chengrong ultrafiltration factory, a full supply chain facility that’s hard to find a second of in the industry, but also pushes the boundaries of our factory’s capabilities, even breaking through the manufacturing ceiling of the sector. For many of our clients who have strong sales capabilities but lack quality products, this means more viable options.
If we were to target the market below the top 2%, we would end up competing against our own clients, in other words, competing against ourselves. This would not only harm our clients but also make it nearly impossible for our brand to thrive.
Nowadays, more and more affluent individuals are moving to rural villas. They also face issues with turbid or yellowish water, but unlike most people, they are less willing to handle such problems themselves, they prefer to solve them with money. These clients are not price-sensitive, they demand top quality, effective solutions, and guaranteed water purification results. This is exactly the target audience for ChengrongEra water purification devices.
Our target clients are people like me. We only do business with this group.
ChengrongEra Ultrafiltration, no worries for customers.
ChengrongEra water purifiers, never compromise on quality.
