99% of top water purifier brands focus exclusively on big cities. Urban consumers have stronger purchasing power and higher demands for quality of life, even with relatively clean municipal tap water, water purifiers remain widely adopted here
In rural areas, however, many regions lack access to municipal tap water. Daily water supply mainly relies on well water, mountain streams, or spring water, sources that lack the pre-treatment and 105-item factory inspection provided by water plants. Unlike municipal water, these natural sources are neither as safe nor as clean.
Rural water supplies, directly sourced from nature, are highly vulnerable to weather changes. After rain or typhoons, the water often turns severely turbid.
I’ve always believed rural residents need water purifiers far more than urban dwellers. For city dwellers, purifiers are mostly about convenience, drinking water directly without boiling. But for rural households facing turbid water, a reliable purifier is a necessity to ensure basic daily life.
Top brands recognize the vast potential of the rural market, yet few are willing to earn this hard-earned money. Rural water is extremely turbid and chemically complex:
- Traditional pre-filters rarely clog but fail to filter turbid or rusty yellow water.
- RO reverse osmosis purifiers are only suitable for under-sink use and require high water quality. They clog immediately when dealing with rural turbid water, making them unfit for whole-house purification.
The most effective solution for rural turbid water is ultrafiltration (UF) purification technology, also the best-performing technology for whole-house water purification today.
Yet top brands still refuse to enter this space. Rural water’s turbidity and complexity easily clog UF membranes. While rural users are more price-sensitive, they actually have high expectations for product quality and after-sales service. Many big brands don’t engage in actual production, leaving them unable to resolve technical after-sales issues, resulting in high service costs.
In the rural market, the same effort that earns $100 in cities might only yield $10. Despite the lower profit margins, customer satisfaction is harder to guarantee. That’s why most top brands avoid rural communities.
As a high-end brand, why does ChengrongEra passionately promote UF technology to rural customers and correct common misconceptions about its use?
First, I myself come from a rural area. In my hometown, many fellow villagers still rely on mountain stream water for daily use. On clear days, the water is relatively clean, but after rain or typhoons, it turns into rusty yellow mud water. Without a pre-installed whole-house purifier, daily life becomes extremely inconvenient.
Second, ultrafiltration is currently the only effective technology for whole-house water purification. However, improper use of UF systems leads to frustration: significant water pressure drops, poor user experience, short service life, frequent clogging, and rapid flow reduction.
This is precisely where ChengrongEra excels. For 18 years, Chengrong Ultrafiltration Factory has focused exclusively on the R&D and manufacturing of stainless steel pipeline ultrafiltration water purifiers. You won’t find a more dedicated or professional factory in the industry.
We don’t just tackle turbid and rusty yellow water in rural areas, we ensure no water pressure drop or flow reduction at the outlet. Our filter cartridges also boast one of the longest service lives in the industry.
ChengrongEra is no middleman, we are a genuine source factory and a leader in the sector. From processing hardware and stainless steel cylinders to R&D and production of UF membranes, and from complete machine assembly to full-process quality inspection—every step is completed in-house. A full-supply-chain factory like ours is nearly impossible to find elsewhere in the world.
Most water purifier brands offer after-sales service that barely goes beyond refunds. As a source factory, we could do much more. Refunds are the easiest way out, but we refuse this lazy approach. Our goal is to solve problems for customers and ensure they get value for their money.
After all, in the stainless steel pipeline UF industry, there’s no other factory or brand that combines deep product knowledge, technical expertise, understanding of UF membrane properties, and insight into rural water quality, all in one.
When even top brands can’t solve rural turbid water issues, please give ChengrongEra a chance to deliver reliable solutions, we never let you down.
ChengrongEra Ultrafiltration, No Worries for Customers
10-Year Rust-Free Guarantee
10-Year Leak-Proof Commitment
10-Year After-Sales Service Support
chengrongEra Water Purifiers, Never Compromise on Quality
Self-Introduction:
I’m Zhuang Beikan, a Chaoshan native born in the 1970s and a grassroots entrepreneur with 18 years of experience.
Chengrong Ultrafiltration Factory has specialized in stainless steel pipe ultrafiltration for 18 years. With a team of 280 dedicated colleagues, we are committed to excelling at one core product. Recognized as a top 3 manufacturer renowned throughout the industry, we stand out as a rare one-stop supply chain provider in the pipe ultrafiltration sector—and few peers can match our full-chain capabilities.
Numerous domestic and international leading water purifier brands have ultimately chosen to partner with us, the reason is simple, only Chengrong Factory can really make them peace of mind.
In 2025, Chengrong Ultrafiltration Factory is proud to launch our own brand—ChengrongEra—marking our official entry into the C-end market. This strategic move allows us to get closer to end-users: I sincerely hope to hear your genuine product feedback, so we can continuously refine our offerings in terms of filtration functionality, structural design, and manufacturing quality. Above all, we aim to live up to the trust you place in ChengrongEra.
For any questions related to ultrafiltration technology or products, feel free to add my assistant’s WeChat or contact us via ChengrongEra’s official email—as I’m not proficient in English.
Email: chengrongera2025@outlook.com
