During the summary and review meeting with the ChengrongEra team last time, we made a surprising discovery: to date, none of the products under the ChengrongEra brand have encountered any after-sales issues. This result has further strengthened my resolve to excel in product quality, functionality, and performance, adhering to the top 1% standards in the industry.
Looking back to the early days, many of our colleagues and even some industry peers thought that prioritizing such high quality (and consequently higher costs) was not worth the effort. After all, 99% of competitors were focusing on price wars and cost-cutting, but ChengrongEra took the opposite approach. Their skepticism was palpable: "If the cheap water purifiers from competitors aren’t selling well, how can you expect to succeed with the high-priced ones?" At the time, I didn’t overthink it. I simply believed that since this was ChengrongEra’s first foray into building its own brand.
As a newly established and little-known ultrafiltration manufacturer, we had to pursue ultimate product quality, no matter what. We couldn’t afford to ruin the reputation of 18-year-old Chengrong Ultrafiltration Factory. Even if it was out of pure dedication, even if we would end up losing money, I was determined to try.
Little did I know that this attempt would lead to a surprising discovery: while most customers do care about price, a significant minority value quality far more. There are sitll many of these quality-focused customers chose ChengrongEra, even though our prices are slightly higher than those of competitors.
To elaborate, the cost of a single cylinder body alone for ChengrongEra is 70% higher than that of our competitors.
For the stainless steel plate and pipe materials, the minimum standard of Chengrong factory is genuine 304 stainless steel, and we must inspect the supplier's material report upon delivery. In contrast, although many competitors also claim to use 304 stainless steel, few of them are authentic, most use substandard 304, and some even deceive customers with 201 or 202 stainless iron.
Secondly, to ensure hygiene and safety, our stainless steel shell undergo 100% polishing, grinding, and high-temperature cleaning, however, our competitors cannot achieve these because of the high costs. More importantly, our peer factories lack a hardware stamping workshop, they all purchase finished stainless steel sheel directly instead of processing them in-house like we do. While ChengrongEra is a full-supply-chain factory, a rarity in the industry. This enables us to guarantee the processing quality of stainless steel shells and ensure hygiene and safety.
This enables us to guarantee the processing quality of stainless steel cylinder bodies, ensuring hygiene and safety.
Although the surfqace of the stainless steel pipes may appear clean and smooth, the secondary contamination is likely to occur. Once contaminated, simple wiping cannot remove the contaminants thoroughly. Only through polishing, grinding, and high-temperature cleaning can the hygiene and cleanliness of the stainless steel shells be ensured. This process involves equipment procurement, the technical proficiency of operators, and industrial wastewater treatment, all of which are invisible costs that many competitors choose to skip.
Finally, to achieve the 10-year rust-free and leak-proof quality standard, ChengrongEra’s stainless steel shells have a thickness of 1.45mm and the covers 1.8mm. They are made of full 304 stainless steel《 with authentic materials and sufficient thickness. As a result, our stainless steel shells can withstand over 400K dynamic pressure tests, which is 4 times the national standard of 100K dynamic pressure tests.
Perhaps many peers think: "Leave future problems for the future, just close the current deal first."
But as a saying goes: Most people are enemies of time, while only a handful become friends with it. In other words, most people become less valuable as they grow older, but a rare few gain more options the further they go. I hope ChengrongEra can be friends with time. That is to say, although our prices are slightly higher, the longer every ChengrongEra water purifier user uses our products, the more they will feel their purchase was worthwhile.
Some water purifier may be cheap, but customers will sooner or later find that they have nothing but flaws except for being affordable. In contrast, ChengrongEra has nothing but advantages except for being slightly more expensive.
Of course, for high-end customers, it’s not expensive at all, because sometimes, you can’t buy good products even with money.
Even high-quality UF water purifiers require 10,000 hours of dedicated research and development. For Chengrong Factory, the time we’ve spent on stainless steel pipe ultrafiltration is far more than 10,000 hours, as we have been focused on this field for 18 years, and will continue to dedicate ourselves to it for another 82 years.
ChengrongEra Ultrafiltration, No Worries for Customers
10-Year Rust-Free Guarantee
10-Year Leak-Proof Commitment
10-Year After-Sales Service Support
chengrongEra Water Purifiers, Never Compromise on Quality
Self-Introduction:
I’m Zhuang Beikan, a Chaoshan native born in the 1970s and a grassroots entrepreneur with 18 years of experience.
Chengrong Ultrafiltration Factory has specialized in stainless steel pipe ultrafiltration for 18 years. With a team of 280 dedicated colleagues, we are committed to excelling at one core product. Recognized as a top 3 manufacturer renowned throughout the industry, we stand out as a rare one-stop supply chain provider in the pipe ultrafiltration sector, and few peers can match our full-chain capabilities.
Numerous domestic and international leading water purifier brands have ultimately chosen to partner with us, the reason is simple, only Chengrong Factory can really make them peace of mind.
In 2025, Chengrong Ultrafiltration Factory is proud to launch our own brand—ChengrongEra—marking our official entry into the C-end market.
This strategic move allows us to get closer to end-users: I sincerely hope to hear your genuine product feedback, so we can continuously refine our offerings in terms of filtration functionality, structural design, and manufacturing quality. Above all, we aim to live up to the trust you place in ChengrongEra.
For any questions related to ultrafiltration technology or products, feel free to add my assistant’s WeChat or contact us via ChengrongEra’s official email, as I’m not proficient in English.
WeChat/Tel: 159 8882 8791 (Name: Liu Jinlu / Claire)
Email: chengrongera2025@outlook.com
