Recently, two customers, one from Guangxi and the other from Henan, both in China, reached out to us, looking to purchase ChengrongEra Whole house 0.1μm ultrafiltration water filter to tackle the turbidity issue of their household well water.
However, both felt that the price of ChengrongEra ultrafiltration water purifier was a bit steep, and hoped for more budget-friendly options. We then recommended several non-branded conventional models from our factory. Yet, the customers finally recognized that ChengrongEra whole house water filtration system boast more scientific structural design and superior compatibility. Their only dilemma remained the price.
The ultrafiltration water filter is not like instant noodles, if you don’t like its taste, then just throw it away. As a household-use product, it’s all about user experience, functional performance, and manufacturing quality, stable and durable is very important. Impulsive purchases based on a whim simply don’t happen when it comes to such whole house water filtration system. Our customers are a group of discerning buyers who prioritize quality above all else and make purchasing decisions with great rationality.
Seeing them torn over the price, I didn’t push for a sale.
Instead, I advised them to take their time to think it over, or even compare our water filter with others on the market. If they eventually find our prices too high, I am perfectly okay with letting the orders go, because we have absolute confidence in the overall quality of ChengrongEra ultrafiltration water filter.
In terms of manufacturing quality, product functionality, and structural design, ChengrongEra ultrafiltration water filters not only effectively solve the problem of turbid household water, but also stand out with their easier and safer filter cartridge cleaning mechanism, an advantage that is second to none in the industry.
What sets our pre-filter apart is its innovative design that combines purified water backwashing with manual cartridge scrubbing. This dual-action cleaning system thoroughly rinses the filter cartridge, ensuring a 5-year warranty on its service life. Unlike our competitors, who claim a 5-year cartridge lifespan, but it's under laboratory conditions, our 5-year warranty is backed by real-world performance.
This unique structural design is the result of multiple iterations, developed by addressing the actual pain points faced by users in daily use, and no other brand in the industry has replicated it yet.
Competitive whole house water filter on the market typically offer only one cleaning option: either manual scrubbing, which fails to remove impurities clogged in the filter micro-pores, or backwashing alone, which only has minimal effect on external pressure membranes.
In contrast, Our integrated design of purified water backwashing and manual scrubbing creates a synergistic effect where 1+1>2. It not only cleans the surface of the ultrafiltration membrane thoroughly but also flushes out impurities trapped within the filter micro-pores, a feature that few peers in the water purifier industry can replicate.
When customers buy a whole house ultrafiltration water filter, they are not paying for a low price, they are investing in reliable water purification performance, long service life, hassle-free maintenance, and superior build quality. ChengrongEra water ffiltration system deliver on all these fronts. The only thing we don’t compromise on is cutting corners to offer a cheaper price.
Admittedly, customers who value quality and are willing to pay for it account for a small percentage of the market. But for our small factory with just 280 employees, this niche market is more than large enough to thrive. There are plenty of quality-conscious customers in the world. So, losing one or two price-sensitive buyers is not a big deal. In fact, this only reaffirms the quality positioning and market niche of ChengrongEra water purifer.
ChengrongEra water purifiers are manufactured to meet the top 1% standards of the industry, benchmarking against global leading brands.
Our mission is to serve discerning, quality-focused customers.
As for offering cheap products?
China’s manufacturing capacity is already severely oversupplied. Producing low-cost water purifiers is easy, just open any e-commerce platform, and you’ll be spoiled for choice with budget options. In business, no brand is indispensable, and the same goes for buying a water purifier. We fully understand that we can only earn the money we deserve by sticking to our quality principles.
Chengrong Ultrafiltration: Zero Worries for Customers
Rust-free for 10 years
Leak-free for 10 years
After-sale support for 10 years
ChengrongEra (诚荣时代®）Water Purifiers, never compromise on quality.
Shenzhen Chengrong is ranked among the top 3 in the pipeline ultrafiltration water purifier industry. It is the only full-chain ultrafiltration manufacturing facility of its kind on the market and a trusted ODM/OEM partner for multiple world-leading brands. The quality of Chengrong-manufactured water purifiers is more reliable than an insurance policy, and our service is more customer-centric than customers expect.
