【72】Netizens Who Chanced Upon Our Live Stream Said the Prices of ChengrongEra water filters Were Ridiculously High. Oddly, I Don’t Even Feel the Need to Refute It; Instead, I’m a Little Pleased

The human brain is truly a marvel.

It easily interprets random occurrences as inevitable ones, yet turns a blind eye to the ordinary, inevitable things that happen each day. If you don’t believe it, try reflecting on your daytime activities every night, don’t you end up feeling like you accomplished nothing at all?

Each evening, three young members from ChengrongEra Team hosts a two-hour live stream. These live sessions are designed to help ChengrongEra brand interact and communicate with our target customers more effectively, it’s like running a physical store right here online.

Before we started streaming, these young team members worried nonstop about being swamped with viewers and unable to keep up with all the questions. But once they actually got on camera, they realized the live stream had almost no viewers at all. The question then came up: Should we keep doing it? The answer is a resounding yes!

We’re committed to streaming every single day. Even if it doesn’t generate immediate economic benefits, it’s still immensely valuable for their personal growth and future development, simply from the perspective of self-improvement. After all, this is an era where anyone can host a live stream, and every session is a chance to learn and grow.

That’s why the team lights up with excitement and enthusiasm whenever there’s even a single comment in the comment section.

But yesterday, a random netizen chanced upon our stream and left a comment saying that the price of ChengrongEra ultrafiltration water filtration systems are ridiculously high, joking that we might as well rob a bank. He left right after posting the comment, but the young team members were clearly at a loss after reading it. In our team meeting today, they even asked me how to respond to this comment.

This netizen only stumbled upon our live stream for a moment, yet they already formed a preliminary impression of ChengrongEra ultrafiltration water filter/purifier that our prices are high. And in fact, this is a fantastic thing! It means our market positioning of premium pricing has already started to take root in the minds of end users.

Our target customers, when they see our premium prices, would immediately associate them with the high value that lies behind the price tag.

What about non-target customers?

They only care about low prices and just compare cold price figures. When they see our premium pricing, they simply pass ChengrongEra water filters by. And this lets our team devote all the time and energy to our genuine customers, and this is exactly the outcome I’ve been aiming for.

You get what you pay for is an unbreakable rule in the manufacturing industry. the ultrafiltration water filter and water purifier are not a virtual product, its costs never disappear out of thin air, they only get shifted. Either the costs are passed on to end customers, resulting in a higher price, or the product itself has inherently low production costs, leading to a cheaper price.

If customers want a ultrafiltration water filter with top-notch quality and excellent after-sales service, they should be willing to pay a premium for it. This is precisely why the target customers of ChengrongEra are exclusively the top 2% of high-end users.

Building a brand follows a completely different logic from just selling products. We provide scientific and effective household water purification solutions, not just a simple water filter. Selling products means chasing whatever is popular in the market and selling it; a brand, however, exists to solve the real pain points of its target customers.

So what are the pain points of the target customers of ChengrongEra ultrafiltration water filters?

Our customers will never opt for a problematic whole house water filtration system just to save money, nor will they settle for a cold, impersonal water purifier without exclusive service simply because of a low price. What they seek is a reliable and highly professional team that can create a tailored, practical household water purification solution for them. For these customers, the ultrafiltration water filter or purifier itself is merely a tool to build a safe and clean water environment for their families.

That’s why I was actually pleased when that netizen said our prices were high. It means ChengrongEra is no longer a blank slate in the minds of our target customers, we already have our own brand label: premium pricing.

In the eyes of our target customers, premium pricing equals high value. It means they are less likely to make a bad purchase, rarely have to learn costly lessons from shoddy products, and can enjoy a totally hassle-free experience, saving their time, energy and unnecessary worries. What about in the eyes of non-target customers? They only see low prices, and we don’t even register with them at all.

And that’s exactly how I want it to be.

For Chengrong Era, it’s an all-or-nothing proposition: either we don’t exist in your world at all, or we are your only choice. This is the exact outcome I strive for.

If you only know how to compare cold price figures, then ChengrongEra simply doesn’t exist in your world. You are either not a genuine househole water filter and purifier user at all, or you are already a semi-expert on water purifiers yourself. However, if you can become a semi-expert on water purifiers just by shopping for one as a layperson, you have the drive and smarts to succeed at anything you do. But this directly contradicts the very premise that you only know how to compare price figures.

What about Chengrong Era’s customers, then?

They are discerning high-net-worth individuals. They only need to spend a small sum of their discretionary income on our solutions, then sit back and relax with no further worries, enjoying the benefits of safe, clean water for their families early on. All because Chengrong Era is reliable and professional enough to take care of everything for them.

Chengrong UF water filter&Purifier, Zero Worries for Customers

Rust-free for 10 years

Leak-free for 10 years

After-sale support for 10 years

ChengrongEra (诚荣时代®）Water water filter&Purifier, never compromise on quality.

Shenzhen Chengrong Factory is ranked among the top 3 in the pipeline ultrafiltration water purifier industry. It is the only full-chain ultrafiltration manufacturing facility of its kind on the market and a trusted ODM/OEM partner for multiple world-leading brands. Our Customers say that, the quality of Chengrong-manufactured water filters and purifiers is more reliable than an insurance policy, and the service is more customer-centric than customers expect.

【72】Netizens Who Chanced Upon Our Live Stream Said Our Prices Were Ridiculously High. Oddly Enough, I Don’t Even Feel the Need to Refute It; Instead, I’m a Little Pleased