A "moat" refers to an artificial river built around a city, digged in ancient times to defend against enemy sieges. It requires substantial investment in labor, materials, and financial resources, which is not a natural formation.
In business, the term "competitive moat" is a metaphor for a company’s core competitive advantage that is hard for competitors to replicate or surpass. This is a concept that is first put forward by Warren Buffett.
Similarly, a company’s competitive moat cannot be established easily. It also demands significant input of labor, materials, and funds to build such a barrier.
The greatest value of a competitive moat lies in ensuring a company’s ability to achieve sustained growth amid fierce market competition.
Is it the concept of "mineral-water-like" water?
Undoubtedly, the concept of "mineral water-like" is highly appealing and can quickly grab users' attention. However, a catchy name alone is far from enough to form chengrongera’s brand moat.
The reason is simple: the concept is easy to imitate. Though we were the first to claim that the water from ChengrongEra kitchen water purifiers is "mineral-water-like", other brands can easily make the same claim about their products.
A true competitive moat means that even if your competitors know all your secrets, they still cannot imitate or surpass you.
The core competitiveness of ChengrongEra mineral-water-like water purifiers lies in the Chengrong Factory, an 18-year-old facility that has evolved from a 10-person small workshop into a 280-staff full-supply-chain factory, a development trajectory that few competitors in the industry can replicate.
ChengrongEra mineral-water-like water purifiers adopt 316L stainless steel for their outer casings. From the processing of hardware accessories and the entire stainless steel casing, to the R&D and production of ultrafiltration membranes, and even the final assembly，all processes are completed in our own Chengrong Factory. We do not outsource the processing or production of any core components.
May be we fall under the same category of ultrafiltration water purifiers, however, ChengrongEra mineral-water-like water purifiers stand out from others.
For example, the composite filter element of ChengrongEra mineral-water-like water purifiers features activated carbon fiber in the front stage, which makes the water taste better, and the chlorine-removing ultrafiltration membrane, a proprietary technology of Chengrong, is put in the last stage, which is used to remove 99.99% of particulate impurities, bacteria, and viruses from water, and also, eliminates residual chlorine that the activated carbon fiber fails to adsorb.
ChengrongEra kitchen water purifier can ensure the purified water truly meets the "mineral-water-like" standard.
And are you know that?
The ultrafiltration membrane will not alter water taste, therefore, after water passes through the activated carbon fiber (for improved taste) and then the ultrafiltration membrane, its taste remains unaffected. Meanwhile, the membrane traps impurities, bacteria, and viruses, while preserving minerals and trace elements in the water.
ChengrongEra water purifiers are manufactured to meet the top 1% quality standard in the industry.
Backed by Chengrong Ultrafiltration Factory, it has 18 years of accumulated experience in the stainless steel pipeline ultrafiltration sector. Our factory also has its own R&D team, ensuring high and stable product quality.
Chengrong Ultrafiltration Factory is the brand moat of ChengrongEra.
Chengrong Era Ultrafiltration, Customers have No Worries
Rust-free for 10 years
Leak-free for 10 years
After-sales support for 10 years
Chengrong Mineral Water-like Water Purifier, Never Compromise on Quality
